Promoting Your Books on Social Media - Only Connect.

This is one of a series of occasional posts about the more practical aspects (or should that be pitfalls?) of writing and publishing. 

For many years, I wrote for radio, TV and the theatre before turning to fiction and non-fiction. I'm traditionally published, but I also know something about self publishing, and have published several backlist titles and collections of short stories under my own imprint: Dyrock Publishing. I've taught creative and academic writing for years, from one off events to long courses. For most people, even after publication, discoverability* is the biggest problem. 

How do people hear about your book?

This post has been gnawing away at me ever since I tried to say something about using social media on one of those big professional Zoom meetings, only to have a man interrupt me with such casual rudeness that I'm still irritated about it. Not just because of the rudeness, but because I could see a genuine need for advice in the group - and could see, moreover, that some people were going about it in the most counterproductive way. 

The debate in this particular group turned to the use of social media for promotion: Facebook, Twitter, LinkedIn, Instagram, Goodreads and various other platforms. The variety is confusing, and the demographics of each platform tend to change over time. There's no point in me reinventing the wheel and trying to describe to you what each site does best. There's plenty of information out there already and the best advice I can give you is to set aside some time, and have a look for yourself.

One thing struck me about the debate though: so many people, in a meeting aimed at writing professionals, said that they 'didn't like social media'. 

Now, that's fair enough. There are some social media sites with which I have a troubled relationship, in the sense that I find them not particularly user friendly. Or in one case, a bit of a bear pit. But you can't say that you want to learn how to promote your own work without spending at least some time engaging with one or more social media sites. If you feel so strongly about this dislike that you avoid them altogether, you're going to have to employ a publicist. There is a piece in this season's Society of Authors magazine, all about getting the most out of 'your publicist'. I found myself wondering just how many writers, even traditionally published writers, actually have them. Publishers do what they can, but publicity budgets are small, unless (paradoxically) you're so famous that you don't need the publicity. And if you're not famous to begin with, publicists don't come cheap. 

The second thing that struck me about the debate was just how many professional writers seem to think that landing on - for argument's sake - Facebook, and plonking down 'buy my book' posts and nothing else, will make people want to buy the book. There is nothing more off-putting than the Facebook 'friend' who never engages with you, or anyone else, until - fanfare of trumpets - they have a book to sell. 

So here's the big secret that is no secret at all. 

If you're going to use a site like Facebook, and are hoping that at some point people will be interested enough to buy your books, you have to actually engage with those people. 

It's fun. Some of them will be old friends you'd maybe lost touch with and that's a bonus. Some will be new friends. Some will be people you've met online and find that you like. Chat to them. Post photographs, Make them laugh. Make them cry. Let them admire your dog/cat/garden/recipe collection/model railway/full size Dalek made from egg boxes, or whatever else you love. Like their pictures. Reciprocate. Enter into debate. 

Join a few groups, not just to promote your book, or even primarily to promote your book, but to meet like minded people and to contribute. You don't have to give your whole life history away and you don't have to spend hours on there. You just have to engage and enjoy it. Ask for research help if you need it. Facebook is wonderful for this and in my experience, people are generous with their expertise. 

Then, if and when you have a new book coming out, some of these nice, interesting, witty people might be inclined to buy it. And if they don't, well, does it matter? It's the equivalent of a big, friendly book festival event, where there's a willing audience, whom you're happy to entertain, followed by a good question and answer session during which people often enlighten you, at the end of which, some of them will probably buy a copy of the book. Except that on social media, you don't need to wait for an invitation.  

Dip a toe in the water. Find one or two social media platforms that suit you.  Facebook is good for books as well as all kinds of other interests, so if you want to start somewhere, that would be the one I'd recommend. But other platforms are available. Watch for a while. Chat about this and that. Post some pictures. And eventually, yes, talk about what you're writing. Because people will often be interested in whatever went into the creation of the book. I know I am, where other people's work is concerned.

Only connect, as E M Forster would have said. 

 *This word, discoverability, when used in a recent publishing trade journal, seemed to cause a good deal of angst among a few men on social media. They wasted a huge amount of time and effort, trying to denigrate it. Ironically enough by using very long words in opaque sentences, presumably to demonstrate the elegance of their prose. It's a perfectly good word. And if you're a serious writer, aiming for publication, you need to know about these things. 

 

Flowers and Books

Flowers and books

 It has been a wretchedly cold spring, here in the west of Scotland, so that everything is happening in the garden a few weeks later than it should. The elderly and very cautious Golden Noble apple tree at the bottom of the garden, that is on a two year cycle anyway, now has lots of blossom on it. So perhaps we'll have apples in the autumn - lovely, big, golden cooking apples that are so sweet that they need no sugar. 

We've struggled on through Covid - and we're not out of the woods yet. We're both fully vaccinated now. Three cheers for the NHS and an efficient Scottish government. Brexit is still the misery that it ever was, but our government remains defiant, and I believe we really are moving towards independence and either rejoining the EU or an alliance with the Nordic nations, with whom we seem to have so much more in common than we do with our immediate neighbours to the south. But perhaps in time the whole upheaval will make us better neighbours than we are at present. 

I'm working intensively on a new book now. It's called The Last Lancer, all about my Polish grandfather and his extraordinary family. I'm hoping to have a good first draft finished by the summer. Meanwhile, as ever, there are other ideas hovering, and nudging at me. I say 'as ever' but that's not strictly true. For somebody who spends a lot of time inside my own head, with characters of my own creating, I've found lockdown a trial. I've missed meetings with friends and I've missed hugging them more than I can say. And that in turn seemed to make my brain sluggish and unimaginative. A worrying lockdown lethargy. 

Most of all, though, I've missed my son, whom I haven't seen since the Christmas before last. I go to sleep missing him and wake up missing him. We chat online, of course, but it's not the same. And it's certainly not the same as a hug. A couple of weeks ago, he moved to Stockholm from Barcelona where he had been working. 'Getting a bit closer,' said a friend. I think he already likes the city very much but more than anything else right now, we want him to be able to come home for a visit, later on in the summer. There are thousands, perhaps millions of us in this situation, missing children, parents, grandparents, and new grandchildren in other countries. And it hurts. Every time I hear somebody going on about needing a holiday, I think - well, you want a holiday, and so do I. Very much. But there are so many of us who need to see our much loved relatives, and time is marching on.

Meanwhile, flowers and books keep me sane. Many years ago, my dad painted some furniture for his and my mum's bedroom. After they died, I took the big wooden chest, with its bright Polish flowers. You can see it in the picture above. It sits in the room where I work. It's very useful - and I treasure it. It's good to have a link with the past, especially when, as I am now, you're trying to write about a family history that sometimes seems so exotic and bizarre as to be the stuff of fiction rather than fact. Working on The Last Lancer - coupled perhaps with the advent of spring, however late and chilly - seems to have triggered other ideas too. Let's hope it continues!

Digging into Family History: My Great Grandmother Anna Brudzewska

 

Over the past few weeks, I've started work on a new book, although I'm still very much at the ferreting about and following bits and pieces of information down the wonderful rabbit holes of family history stage. 

This is something I've been thinking about writing for a very long time - a piece of narrative non-fiction about my Polish grandfather who had what you might call an eventful life. I'll probably tackle it in the same way as I researched and wrote A Proper Person to be Detained. Except that you couldn't get much further from my forebears in that book if you tried.

Anyway, I thought I'd blog a bit about it here - not to pre-empt the book, because I'm still not quite sure where that will take me and it will be about more than just family history. Nevertheless, I'm happy to blog occasionally about the process of researching it and the feelings it inspires. I did quite a lot of research on this topic many years ago, long before the internet, and I have a big box full of paperwork: letters, pictures, notebooks and photocopies from that time. It's invaluable. But now, there's so much more online and I'm only just beginning to realise how much there is still to be discovered. 

Above is a picture of my Polish great grandmother Anna Brudzewska. 

She figures in a wonderful and very detailed Polish genealogy, worked on by one M J Minakowski. Her full name before her marriage into the Czerkawski family was Anna Brudzewska von Brause and she was born circa 1870. Her father was Edward Brudzewski von Brause, born in 1838, and her mother was Zofia Katarzyna (that's my own name - Catherine) Moraczewska. 

Edward is intriguingly described as 'landowner and insurgent'. 

He served in the ranks of the Prussian cavalry and took part in the January uprising against the Austrian authorities. He was exiled to France, as were so many insurrectionary Poles, but when things settled down, he returned to Poland and became a friend of the playwright, painter and poet Stanislaw Wyspianski. For those who know nothing about Polish literature and art, it's a bit like finding out that your great great grandfather was bosom buddies with Ibsen or Chekhov or - since he was a brilliant artist - Renoir or Manet. Edward apparently features in one of Wyspianski's dramas called Liberation. He lived near Krakow at a place called Korabniki where Wyspianski was a frequent visitor.  And here it is. The original house was built in the mid 16th century, oddly enough by a remote relative of a different branch of the family. Edward bought it in the 1880s, so Anna would have been a girl here. 

The Brudzewski Manor House at Korabniki 

When I stopped salivating over such a very beautiful house, I started thinking about my great grandmother, Anna. You look at that slightly prim and proper picture of her - it was included in a book that one of my father's cousins wrote about yet another branch of the family - and what do you see? What would you expect from that firm mouth, that neat hair, that slightly hostile stare and withdrawn expression? Or - as a friend said - somebody who was saying 'Don't tell me how to live my life!'

I find myself browsing through Wyspianski's paintings and wondering if he painted her. 

I'll tell you what you wouldn't quite expect. That she gave birth to my grandfather Wladyslaw in winter, in a sleigh. And that as a widow, she scandalously married her estate manager, much against the wishes of her family, and gave birth to a daughter. 

So there you go. Today, I've been thinking about that a lot. Aren't photographs deceptive? Or, when you dig deeper, informative. Are you intrigued yet? I know I am! 

A Little Pre-Christmas Ghost Story

Last month, I wrote a short post about my new book: A Proper Person to be Detained. After that, I plunged back into more revisions and time consuming fact checking. A genealogist friend has given me more help than I deserve - bless her - and I don't think I could have undertaken this project without her. The book is the true story of a murder and its aftermath, as well as a complicated tapestry of a part of my own family history, the Irish part, about which - before I embarked on this book - I confess I knew very little.

Now I know a lot more. Sometimes, over the past year, it has struck me that I know rather more than is good for me, because it has turned out to be a harrowing tale. But then every family has a harrowing tale or two, somewhere in its past.

The last couple of months have been taken up by ordering yet more PDF birth and death certificates from the General Register Office (I might as well have mortgaged my house to them when I add up how much I've spent there) and browsing Ancestry, trying to solve mysteries, some of which have remained tantalisingly insoluble to this day. In November and early December, and with the book written and more or less edited, but with questions still remaining, I spent some time surrounded by dozens of bits of paper, trying to piece together the final jigsaw puzzle of fact, error and speculation. The mark of a great editor is not that they try to change your style or rewrite  - it's that they have the knack of asking exactly the right difficult questions! I have a great editor.

One thing you learn very quickly when undertaking research of this kind is just how many of the online details are wrong. You learn to take nothing for granted. People make assumptions based on what they think they know about the past. Once you realise that they have made wrong assumptions about people whose details you know well from memory and acquaintance, you learn to treat a great many other supposed 'facts' with a certain amount of scepticism. Often the simplest explanation will be the true one - but not always. There is as much misinformation as information out there.

But I promised you a little pre-Christmas ghost story, didn't I?

So here it is. When you're writing something as immersive, as personal as this book turned out to be, you become so absorbed in the world you're exploring that it can be hard to escape. And just occasionally, something strange happens, something seems to intrude from that world into your everyday life, rather as though you had conjured it. Just as a few weeks ago, something like this happened to me.

In the picture above, to the right of the man with the beard and the tar barrel, sits my great grandfather, James Flynn, sometimes known as Michael. He's the one with the moustache. He was born in Ballinlough in County Roscommon. One census record says he was born in Liverpool, but as soon as he is allowed to write his own details onto the form, he is very precise about his place of birth, as were the rest of the family, who spoke of his strong Irish accent, and the fact that he had come over to Leeds as a road builder. In fact, he was a paviour, quite a skilled job.

I never knew him, but everyone who had known and loved him described him as a kind and generous man. He had his faults, but he was certainly a good man. I wrote about him, and about the role he played in my great grandmother's life. And as I wrote about him, he became very real indeed to me.

I was, of all places, in a supermarket car park. It was a fine day for once, and the low winter sun was shining full in my eyes and dazzling me as I headed towards the shop, when I felt somebody tugging gently at my arm.
'Madam, madam,' he said, 'Can I trouble you for a moment?' and the soft Irish accent was unmistakable. I peered at him through the halo of light, and a thin, kindly face, smiled at me. Surprised, I had stopped in the roadway, and again very gently, he ushered me onto the pavement. 'I was wondering,' he said. 'If you might be able to give me a little money to buy some breakfast. I really am very hungry, and nobody back there ...' he glanced towards the shop front 'will help me.'
He looked quite hungry. And he looked - well, he looked dusty. Dusty all over. Not dirty or unclean, just muddy. A working man in working boots. 'You see,' he said, as though it explained everything, 'I've come from Ireland.'
'Yes,' I said. 'Yes, I can hear that.'
I gave him a fiver for his breakfast - it was all I had in my purse at the time - and he said 'God bless you, madam, God bless you,' and raised a hand to me and walked off across the car park.

When I looked back, he had gone.

Coincidence, of course. All coincidence, the more prosaic among you will think. And so do I, in a way. But it shook me. I walked into the shop, feeling the tears starting behind my eyes. I kept wanting to tell somebody about it. I did my shopping in a dream and for all kinds of inexplicable reasons felt both sad and happy about the encounter all the way home.